As far as I'm aware, there's only one 2012-built store in the Memphis metro area (if not the entire Mid-South) as of right now: at Poplar Plaza, replacing an older neon store. kingskip1 got photos from the day before opening, including this very cool shot from the upper level looking down! Photos in this post come from him, Bradley_Memphis, l_dawg2000, and myself.
Now, I did want to get this straight - I don't dislike 2012 décor. In fact, the garden sign, as pictured above, is stunning! It's just that it's so common, what with Kroger going on what we've collectively termed a "remodel rampage" and getting rid of all of their older looks. From that aspect, I have to say 2012 décor is versatile, or at least Kroger is making it that way; since they pretty much have all the stores they need, very few new builds with this décor are going to pop up. Instead, they're having to make modifications so that the look will fit in stores of Bauhaus, wannabe neon, neon, millennium, script, etc...
A cool aspect of 2012 décor in the newly built or expanded stores is that alongside the deli and bakery departments (pictured with the garden, above) are several self-serve areas and café seating. Very nice, especially for a chain like Kroger, which us flickrites tend to mock as usually having only two tables!
Other areas that you encounter soon after entering [in most stores] are floral (most signs of which look like the second one pictured - I just thought the first one was unique) and natural foods (sometimes "nature's market"). Not sure where wine and beer would be in a store, we don't have that around here... I included it because it shows a different aspect of 2012 décor.
Along the back - as always! - meat and
Other signs gracing the general aisles - something essentially, but not totally, new to Kroger décor - include, but are not limited to, baby and pet circles and greeting cards rectangles.
Further departmental signage includes dairy and "the freezer," although depending on where frozen foods are in a store being remodeled, signage may not be given.
Now to the small things of 2012 décor! In addition to the so-called "basket signs" (which often go sans "lid" in neon store remodels) and the accompanying stenciling, sometimes Kroger puts up some little phrases, and often those department-specific pictures. Also, I can't leave out the infamous "tri-siders!"
Lastly, closing out the 2012 tour, you have the pharmacy and health and beauty departments. But that's not it for today...
Although we don't (yet) have any in the Mid-South, it wouldn't be a comprehensive Kroger décor set without including their Marketplace look! The marketplace concept actually isn't original to Kroger, but is used (maybe even owned?) by the company in stores of their namesake and other brands, like this Fry's Marketplace store in Tempe, Arizona. The above and below Marketplace photos are featured on the blog courtesy of flickr member Raymie Humbert, but as they're just a quick glimpse, I hope you'll check out his complete remodel diaries!
Until then, enjoy exploring the retail world wherever you are!