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| Today's post highlights Rankin County, MS, retail. |
The past several years have brought along many retail bankruptcies and closures. Sadly, many of the chains I liked to frequent have fallen victim to these circumstances. Last November I posted about Dirt Cheap going out of business; while that brand was never one I held in particularly high regard, I had come to like it more recently simply because all of the other options felt like they had already disappeared. While chains like TJMaxx, Burlington, and Ross are still prevalent, my excitement comes from browsing stores with changing and/or closeout merchandise that aren't quite as heavy on apparel. Among my favorites to have bitten the dust are Tuesday Morning, Gordmans, Pier 1 Imports, and most recently and perhaps most hurtfully, Bargain Hunt (post coming soon). And, of course, we mustn't forget Big Lots, the subject of today's post.
By now, you probably all know the Big Lots story. Originally a closeout chain, over the past decade or two they kept changing their business model -- eliminating closeouts, focusing on home decor, going all-in on furniture, bringing back closeouts -- ultimately confusing and alienating their customer base. After closing stores throughout 2023 and 2024, the company ended up filing for bankruptcy last September, with plans to sell itself to Nexus Capital Management. To add insult to injury, though, the deal fell through, and the company was forced to liquidate all locations.
Part of Big Lots's misfortune also came from over-expanding its store base; during the multiple closure rounds, states such as California were hit especially hard, with Big Lots never having performed quite in line with expectations. Here in Mississippi, on the other hand, Big Lots stayed relatively status quo until the chainwide liquidation. A store on County Line Road in Jackson closed in 2023, but otherwise, the Hattiesburg store was the only one selected for closure prior to the end -- and that's most likely because it literally shared a wall with competitor Ollie's Bargain Outlet! Remaining stores in Southaven, Tupelo, Greenwood, Pearl, Clinton, Vicksburg, Laurel, D'Iberville, Gulfport, Ocean Springs, and Pascagoula all stayed open until the bankruptcy announcement.
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| An old photo of the store in Greenwood, MS, from July 2018. |
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| Like the logo on the outside of the store, the handbaskets and carts inside were similarly aged. |
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| A photo of the Greenwood store during the liquidation sale (courtesy The Greenwood Commonwealth). That vintage truck out front fits in perfectly! |
A lot of recent retail bankruptcies have ended up with the brands coming back in some form, typically as online "zombie retailers." Interestingly, though, Big Lots's comeback story is the exact opposite: just after Christmas 2024, Big Lots entered a deal to sell its intellectual property and up to 400 store locations to Variety Wholesalers, the parent company of Roses and other similar chains. Variety is famously pro-brick-and-mortar and largely unchanging; you might recall this quote from my post last year on the Roses Express in Byhalia: "What’s noticeable about Roses, though, is how little it is changing. There is no e-commerce. No acquisitions since 2003. No newly constructed stores, only rehabs. No customer-loyalty program. Same CEO and same chief operating officer since 2006. The company headquarters is in the same downtown Henderson space where P.H. Rose opened his third store."
In many ways, the acquisition of the Big Lots brand may well be the biggest change to happen at Variety Wholesalers in many years. Variety has wasted no time in taking over selected Big Lots store leases and preparing them to reopen; while a full chainwide "grand opening" celebration will be held this fall, stores have begun holding soft openings across the country, with the first batch opening just last week, on April 10, 2025. In a press release, Lisa Seigies, Variety's president and CEO, said, "We're thrilled to bring the Big Lots! brand back to life by offering more deals than ever, lots of famous brands and a new apparel department for the entire family. We’re opening stores quickly so we can serve the community. We know the stores won’t be perfect to start, but each week we’ll add more new products as we build towards the grand opening celebration in the fall. Every time a customer visits Big Lots! we want them to find something new and exciting!"
Understandably, perhaps the biggest question to come out of this deal is just how similar the new Big Lots under Variety would be to the old Big Lots of yore (even if the old Big Lots, too, experienced many format changes over the years). The addition of apparel, as noted above, speaks to a decidedly more Roses-esque experience, but Variety also promised selections of furniture and closeout merchandise, two core categories of the original Big Lots.
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| Website screengrab, March 2025 |
No doubt a reflection of its status with only one 2024 closure prior to the chainwide liquidation, Mississippi was lucky enough to host two of the first nine Big Lots 2.0 stores to reopen, in Tupelo and in Pearl. The others are listed above, and below you'll find some lists of all projected stores and reopening dates from a source on Reddit. (It appears Southaven is also set to reopen about a month from now, if these dates and locations hold true.)
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| Courtesy Reddit |
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| Courtesy Reddit |
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| Courtesy Reddit |
After the County Line store's closure in 2023, the Pearl Big Lots became my local store, so I was excited to be able to see what Variety's Big Lots is like so early into its existence. I visited the store two days later on April 12th, and below is what I found.
Okay, well first, let's be sure to quickly flash back just a little bit to show the store during its liquidation on February 23, 2025 (four days left) and its very quick turnaround to reopening, with a banner proclaiming "The Comeback Starts Soon!" visible on the storefront by April 6. It's a bit ironic that Variety is leaning so heavily into Big Lots's exclamation mark icon (the CEO's quote from above even affixes the mark to the chain's name), while at least two of the first stores to reopen still bear this old, pre-exclamation mark logo (Tupelo being in the same boat as Pearl here -- and given that Greenwood store from earlier too, it sure looks like Mississippi had a sizable concentration of the old logo)!
In addition to sharing a very dated logo, both Tupelo and Pearl also occupy old Wal-Mart buildings, and presumably the rent in these buildings is on the cheaper side of things -- a factor that I'd imagine greatly influenced Variety's decision to select these stores for reopening. In Pearl, Variety also operates a Roses store just a few miles down Hwy 80, which appears to have been there for a very long time, so I bet they are optimistic for further success now that they've taken over the Big Lots in town as well.
By April 10, the banner had switched from "The Comeback Starts Soon!" to "The Comeback Starts Now!", joined by a proud "NOW OPEN!" banner -- let's head inside!
Entering the store, my goal wasn't really to give a full tour, but rather just a glimpse of what to expect. After all, as the CEO herself said, the stores aren't meant to be perfect at first -- instead, they're meant to reopen as quickly as possible to provide the shopping option to the community, and employment to the associates. While I wasn't able to find an article about the Pearl store, in an article about the Tupelo store, the store manager said, "Oh, we were delighted because some of their [Variety's] first choices of employees were the older staff, so we have a lot that came back."
While fixture placement and general setup hasn't changed very drastically here in Pearl (aside from the addition of apparel, now occupying the entire left-hand wall of the store -- more on that later), the layout of departments within and amongst those fixtures has changed quite a bit. Food, which was always my personal biggest draw to Big Lots, used to occupy those aisles at the very front of the store, which you can see are now stocked with home decor, bedding, and the like. The front right corner is still home to seasonal, though, and further seasonal pallet drops line the right-hand actionway.
Many of the aisles felt very tight, although I don't believe any of the gondolas were actually moved -- they were just as tight beforehand. I don't, however, recall Big Lots selling things like spray paint or motor oil, which I believe are new additions under Roses.
Many aisles had handwritten pieces of paper like these taped to them, indicating the department to be placed on those aisles. I have read that Variety is not providing strict merchandising layouts to the reopening Big Lots stores, allowing stores to place items where and as they see fit. And again, as noted above, there are also going to be several imperfect, empty spaces as the stores regain their footing.
Something else that is definitely an obvious Variety addition: these very small packets of medicine tablets, some of them containing as few as just one singular pill. While I hadn't personally encountered these before (to my knowledge), I also can't say that I'm surprised they exist. They do make me sad, though. On one hand, I can understand customers who may not have the money to pay for larger quantities, but on the other, I feel like small-pack items like these are definitely price gouging on the manufacturer's part (if not the retailer's as well). It's the sort of thing that strikes me as similar to food sales at dollar stores: speaking of which...
The food department at the new Big Lots is perhaps one of the hardest fallen, having lost its aforementioned prime spot at the very front of the store in favor of this drastically smaller, visibly hidden location in the back right corner of the store (you can see above how these aisles are blocked from sight from the actionway by other aisles -- previously, this spot was home to cleaning products under Big Lots 1.0).
While some aisles (such as the one above) were clearly in flux, still waiting on more food shipments, others (not pictured) were stocked with the typical junky discount store fare -- overly sugary sodas and "juice" drinks, and boatloads of potato chips and cookies. Not saying Big Lots didn't sell those things before and also not necessarily trying to say they're bad... I'm just disappointed in a couple of ways. First, stores that position themselves as crucial food sources to neighborhoods with fewer available resources but then sell only stuff like this always irk me, as the food is inarguably not of the highest quality. That said, Big Lots has never positioned itself in that way, as a store for complete food shopping -- so perhaps that worry is gone, but now it's just replaced by disappointment in the fact that a place I used to enjoy browsing ever-changing closeout foods at, now simply has a standard selection of dollar store fare. Sigh.
That said, I did find a few signs of potential closeout merch creeping into the food selection -- the Hellman's Creamy Sriracha Mayo for sure, and perhaps also the international boxes of Ritz Crackers (on the right, compared to the typical American boxes on the left). I'm curious to see to what degree we'll see closeouts in Variety's Big Lots stores -- Variety has always historically counted closeouts among their merchandise sources, but I wonder if/am hopeful that the Big Lots stores in particular will feature perhaps a greater volume of closeouts than other Variety brands. I suppose only time will tell on that front.
These off-brand "butter ring" cookies are just one example of the typical discount store fare I was referring to earlier. I was at least amused by these, since they are marketed as "yes. no. maybe. cookies" -- apparently each one beholds an answer for whatever question the consumer may pose!
Some small electrics are located in aisles adjacent to the reduced food selection, as well as other standard kitchenware such as the above potholder/oven mitt/etc. set. I can't figure out why, but that design looks exactly like something I'd expect to find in a Variety Wholesalers store -- and similarly, I can't figure out why, but gosh do I like it! I almost bought it, except for the fact that I have plenty of oven mitts and potholders already...
Paper products are located near the food department, not only in some aisles but also in these large pallet drops along the rear actionway. We also see a refrigerated unit, no doubt surviving from the original Big Lots, but as yet unstocked by Variety -- save for one lone bottle of water, which I'm not even sure was supposed to be in there, lol!
Further kitchenwares are located in aisles across from the rear actionway (in the main center part of the store), while along the back wall itself, the aisles give way to a small furniture selection -- which I must admit I was surprised by; do any other Variety stores sell furniture? The Tupelo store manager I quoted earlier mentioned "We still have some of the same furniture pieces as before from local vendors," as well as "It's a different selection now, more focused on apparel" -- and boy, ain't that the truth...
As you can see here, and as I also mentioned at the beginning of the pictures, the store's entire left-side wall is now dedicated solely to clothing, a merchandise category that Big Lots did sell before but certainly not in quantities like this. This section looks like you could have copied and pasted it straight out of a Roses, with the exception of the department signs -- thus far the only semblance of decor in the entire store -- which feature the Big Lots exclamation point. Furniture used to occupy the front half of this area, so it's not like the full space represents removed gondolas, but it's still quite a bit of shelf space eliminated. A small fitting room was added in the front left corner, way off in the distance.
I found this amusing -- in the men's department at the back, this fixture holding "men accessories" is very clearly recycled from "The Lot"! The other fixtures from "The Lot" were reused as part of women's apparel at the front, holding a small selection of purses and the like, but I didn't get a photo of that.
There have been references to imperfect stores and empty shelves this whole time, and here's a prime example of that: this aisle for "licensed bedding" has none to be found! Again, though, I'm sure the merchandise will continue to come in over time.
As you may have noticed (and no doubt a direct result of the lack of planograms), all of the merchandise is individually priced with price tag stickers; no shelf tags anymore at the new Big Lots. In addition, certain merchandise is in fact left over from the original Big Lots, and now at cheaper prices -- one example I saw being Clorox Fraganzia scent bead multi-packs, although unfortunately I wasn't able to get a picture due to another shopper in the way.
I was happy to see this original Big Lots "Thank You, Come Again!" sign still hanging at the front of the store, something Albertsons Florida Blog just last month mentioned is a rather rare decor piece! Of course, age-wise, this store's fleet of carts have got that sign beat, with several "Big Lots/Odd Lots" branded ones still rolling, just like we saw years earlier in Greenwood at the top of this post. (Per this image, it appears other stores that didn't have any surviving thank you signage received a new Variety-created example.)
Back outside, here are a couple parting shots of the exterior -- because this store got the subdivided part of the building with the old pylon entryway, it's definitely much more recognizable as a former Wal-Mart than its counterpart in Tupelo (which we'll see below). I wonder if Variety will ever change the logos on all of these older storefronts. Although here in Pearl, the logo at least matches something else on the property...
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| December 2022 |
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| February 2025 |
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| Courtesy Sourcing Journal |
Interestingly enough, it seems that I'm not the only one who has photographed the Pearl Big Lots post-reopening: in a series of Reddit posts (see here and here), a user has been sharing images of the reopened stores as a bit of a progress tracker and as a way to show others around the country what they can expect of the new Big Lots. The first post features images of other stores, but very heavily focused on Pearl, while the second post is entirely Pearl. You can see from those images, too, the changes in the store over just a few days (notably the department signage in apparel). Big Lots themselves posted some photos to Facebook of employee teams at the first nine reopened locations, and below, you'll see some images of the Tupelo store, just for grins.
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| Tupelo Big Lots, November 2024. Notice Closeout Man on the ad in the window (may he RIP a second time). |
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| Looks like the store used to have even more vintage signage -- check out the "Bargains - Close outs" from this old photo (courtesy Yelp). |
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| During liquidation, December 2024. Courtesy Biz Buzz with Dennis Seid on Facebook |
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| Pre-reopening. Courtesy Biz Buzz with Dennis Seid on Facebook |
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| Now open. Courtesy Daily Journal |
I'm very interested to see where this experiment leads, for both Big Lots and Variety. Variety seems like the type of operator to take very calculated risks, so I imagine there is a decently high expectation of guaranteed success. And in some ways, I can easily see that... but in others, at least based on what I've seen so far, it seems very clear that the new Big Lots is not much like the old. On a standalone basis, absent any expectations of continuity, I believe Big Lots under this new format can be just as successful as Roses or any other Variety brand, but I also think the key factor to be considered is to what degree consumers will compare the new to the old; will they need to be won over, or will they just accept the changes? Or will the chain gain a new customer base entirely -- and if so, how do they advertise it as a completely different retailer without sacrificing existing goodwill? For my personal tastes and shopping habits, I'd like to come back and check out the improvements and make a decision once the chainwide grand opening takes place this fall, but until then, I don't really have any desire to return. I'm curious to hear what you guys think as well, whether you have a reopening Big Lots near you or you're simply basing your opinions on what I've been able to show you in this post. Please feel free to leave your thoughts in the comments below.
Until next time, then, and as always -- thanks for reading, and have fun exploring the retail world wherever you are!
Retail Retell
Other than the merchandising, this store doesn't look all that different from when we saw it last year! I can't say I'm surprised, but I'm glad that for your sake it has survived the transition.
ReplyDeleteThe only place I've seen those individual medicine packs is at a convenience store or at a company's first aid station. I would hope that those were a closeout purchase and not a regular inventory item here. That is also sad how stores like this seem to stock a lot more unhealthy food items, but fresh and healthy food often spoils faster meaning higher costs.
I appreciated seeing that trailer (again) and you reminded me that I forgot to take a closer look at an old Big Lots trailer I passed earlier this week . . . oh well.
As for Big Lots, I think I've only stepped foot in one six or so times. I didn't find their recent concepts compelling, despite being at least intrigued by the "treasure hunt" aspect of (a nicer) Dirt Cheap or Robinson Salvage. I guess I don't usually shop at Ollie's because the selection is too sporadic for my typical shopping habits but too mundane for the "treasure hunt" aspect. It looks like the new Big Lots will be similar to that, if not even less interesting due to its heavier focus on clothes. I know the Roses in my town has seemingly done well over the years – I may not be in its target market, but I don't think it is a bad business to have around for the people who it does serve. It looks like Big Lots will essentially be just a different flavor of Roses, and I guess that works. At least that means there will be that many fewer big box vacancies!
Yeah, like I said, virtually no changes inside as far as fixtures or setup goes. I don't know how often I'll keep visiting this store under the new ownership, but I am still glad to have it nearby, and I'm certainly glad for all the employees and other customers.
DeleteGood point, those could definitely be closeouts and not regular stock. I've never paid close enough attention in a Roses store to know for sure. Aside from the Byhalia Roses Express, I believe I've only ever been in one other Roses Express and one full-line Roses, so I'm definitely not very well-versed.
Anyway, I agree with you about why fresh food isn't really stocked at stores like this -- I commend Dollar General's efforts to roll out more fresh food (as an example), but I have no idea how well or poorly that is doing for them (let's hope it's the former!). And that's too bad about the trailer.
Sounds like your past Big Lots experience is similar to my past Roses experience, lol! Ollie's is my go-to for treasure hunt shopping these days -- partly by necessity (since everything else has closed!), but also just because I truly do like their selection. Then again, I probably go infrequently enough that the merchandise has had a bit of a chance to turn over. That said, yes, the new Big Lots definitely doesn't do much for me personally, but like you said, it is absolutely a good business to have around for the communities, and Roses has clearly had success so here's hoping Big Lots does, too.
Overall, my vision for what Big Lots 2.0 was going to be like seemed to come true after seeing your coverage of the Pearl store, with furniture giving way for more clothing, and much of the rest of the store becoming like a Roses. However, a lot of what I see here reminds me of what Big Lots was like back in the late 1990's and early 2000's though. While Big Lots 2.0 isn't as closeout heavy as Big Lots 1.0 was during that era, the merchandise selection mimics the original Big Lots format (again, with the exception of clothes, which was never sold in Big Lots 2.0 quantity or on special clothing racks like we see here - Big Lots' original clothing departments from the 1990's were rows of folded clothing on tables). However, the tiny food department and the more complete selection of merchandise categories with little bits of everything else is much more like what Big Lots was before the changes of the last decade brought on. Big Lots' original food departments were typically just 3-4 short aisles shoved into a corner of the store, which Big Lots 2.0 seems to replicate. Big Lots was never a food-focused store until the last decade when that department was significantly expanded and given more prominent placement, so I don't think the focus on more junk food will really change perception as I don't think many people go to Big Lots to do full grocery shopping trips anyway. Big Lots' selection of furniture was also just a tiny corner back in the day too, which Big Lots 2.0 also revived (and to answer your question, larger full-line Roses stores do carry a small selection of furniture - including couches and recliners - but still not as much as you showed here).
ReplyDeleteOverall, Variety Wholesaler's vision for Big Lots actually mimics the original Big Lots format that brought that chain its original success more than what we remember from the hopelessly confused chain of the last 10-15 years. It will be interesting to see if Variety funnels more closeout deals to the Big Lots stores to make the stores a little different or if they'll just be a Roses-lite, but I think the Big Lots 2.0 format has the potential for success, and is what Big Lots should have been like for the last decade. It also gives Variety Wholesale a nationally recognized brand if they ever do want to expand into new markets too. I hope the rebirth of Big Lots goes well and Variety opens more of these stores going forward, as the Big Lots name is still well recognized and bringing the concept back to its roots will hopefully bring shoppers back too. Even though only 219 Big Lots stores made the initial cut, a fraction of the stores Big Lots had in late 2023, it's better to see 219 reopen than to see the branding sold to one of those zombie holding companies to become an unsuccessful online venture. I'm very much interested in seeing what the Florida Big Lots 2.0 stores are like once those begin to reopen in May.
Lastly, I would have loved to get my hands on one of those Odd Lots/Big Lots baskets you saw in Greenwood! I've seen the Odd Lots/Big Lots carts in more recent times, but I haven't seen those baskets in use in ages!
Would help if I included the link I referenced... https://www.facebook.com/photo?fbid=996055689404978&set=a.579947911015760&comment_id=1195002222240852&reply_comment_id=641462548806318
DeleteAnd at the risk of replying too many times to this comment thread: I also edited the post to add a couple more photos of Greenwood and Tupelo that I found. That Greenwood photo actually makes it look like there's a brand new cart in front of the store, so perhaps my theory isn't true after all!
DeleteHow nice of you to shout me out at the mention of carts. That United is a pre-facelift model (model 315 if I had to guess) with the centered logos on the sides, and is less common than either the Rehrigs or the newer 98-99 Uniteds with the logos boxes on the sides positioned toward the rear. I've only come across two of those pre-facelift models; one in the Watertown, NY store, which was too close to the registers to document, and the other outside the Canandaigua location (3-95 date of production; I documented it back in 2018, and had all of it's logos covered by exclamation point stickers.
DeleteI also just noticed in the nighttime shot of the Greenwood store that there is a wire cart with a blue basket and yellow seat flap. That is a mid to late 1990s Tote Cart model 1212 from Toys Я Us. They are a lot less common than the plastic ones.
I was hoping you'd be able to identify those carts! I got several more pictures of various carts from that store, including one of the United logo, but there was no other identifying information besides that. I'm impressed they are so rare -- Greenwood certainly seemed to have no shortage of them!
DeleteThat nighttime shot is Tupelo, but neat you were able to identify that cart as well.
As far as that pre-facelift United goes, the date mfg. is on the front caster plate (where the front two wheels mount to). They did not have model no. filled on them. I know they can be very hard to read if the bottom is very dirty or rusty. I wouldn't blame you if you were unable to find the year they were made.
DeleteAlso of curious note, the original handle inserts on the Big Lots/Odd Lots Rehrig models would have been labeled as "BIG/ODD LOTS". The one in Gates, NY had a set of those (and the even older ones with the square pattern) before they closed.
Funny you say that -- I did see a handle insert that said "BIG LOTS ODD LOTS," but not "BIG/ODD LOTS" like you say. Oh, and now that I look closer at the other pic, I think it may actually have the manufacturing date on there. I'll shoot you an email with the photos.
DeleteFor better or for worse, Big Lots is finished here in Houston and we aren't getting the new Variety Wholesalers version of it. So, with that in mind, it is interesting to see what is going on at the rebooted stores. This post is the only update I've seen about them so far so I'll have to judge everything off of this! As you said, they're still early in the reboot so maybe what we see here isn't exactly what things will be a few months down the road.
ReplyDeleteFrom what I see here, well, I don't think this is a store which would get much attention from me. Like a lot of Big Lots, it does have a real ceiling and a floor, which certainly puts it way ahead of the Ollie's near me, but aside from that, I don't really see what advantage this has over Ollie's other than that maybe they might have some stuff that Ollie's doesn't. One thing Ollie's does have which I see here are Aiwa brand small appliances! Aiwa was long known as being a maker of decent, and sometimes even really good quality, audio equipment like cassette decks, all-in-one stereo systems, and 'Walkman' type portable players. Sony bought them somewhere along the way and the brand faded away until the logo and name returned on small kitchen appliances. Very strange! Just because a toaster and a cassette deck both have power plugs doesn't mean they have much in common!
I didn't even know Chevron still made Supreme brand motor oil! I thought Havoline was all they sold anymore, and even with that, they should have kept the Texaco name on it. I reckon Supreme is the 'bargain brand' version of Havoline. Given that the motor oils on the shelf are API SP standard oil, they do meet the current motor oil standards. With that, they can't be any older than from around 2020-21 or so. Even with that modernity, most of the grades they have are 5w-30 or thicker and most modern cars want something thinner than that. I even see 20w-50 on the shelves! Yikes. Someone with a 1976 AMC Pacer would be in luck with the kinds of oils the have, those with something from the last 15 years or so would be out of luck. My 2016 model car is specified to take 5w-30, and I often do use it, though they'd prefer that you use 0w-20. Oh well.
The pricing on that oil indicates to me that perhaps Big Lots isn't even competitive with Wal-Mart on pricing and so, like the pre-bankruptcy Big Lots, they might be hoping to make 'convenience' sales rather than really and truly being competitive on pricing. Someone can get name brand, like Quaker State, oil from Wal-Mart for maybe $1-$1.50 less per quart or they could get a basic full synthetic price for the same price Big Lots is asking for conventional oil. If someone doesn't want to go to Walmart, then great, but otherwise I think people would just shop at Walmart.
Old Big Lots did have motor oil at least some years ago as I do remember them selling Peak Motor Oil around the time that Peak started selling that. I found it quite strange that an antifreeze company was selling motor oil, but I guess such combinations aren't uncommon at stores like this, lol.
So, yeah, my initial impression is this is just a worse version of Big Lots like they were before bankruptcy, but hopefully they can smooth out some rough edges and have more products while also lowering prices. If not, then like with Big Lots before, I think people will just go to Walmart and other established stores. I also don't think Ollie's has much to fear with this new (but old) competition.
While it's unfortunate Big Lots won't be returning in Houston, it sounds like you've decided you aren't missing much -- which is about the same conclusion I've come to as well after visiting this store, although of course, as I said, that is also a preliminary assessment based on this soft opening and could change in the future. But, as I discussed in the post and the other comments, Ollie's is definitely the stronger of the two brands for my personal tastes. Presentation-wise I actually prefer Ollie's: maybe more decor and promotional signage is coming in the future, but on this visit at least, the place felt positively empty with all its stark white walls and endcaps and no other signage! My local Ollie's, a former Toys R Us, also does have drop ceiling and tile flooring, so there's that (I can certainly understand locations that don't looking much worse).
Delete"Just because a toaster and a cassette deck both have power plugs doesn't mean they have much in common" -- LOL! Yeah, reusing brands like that on other electronics found at discount stores like this certainly seems to be a trend. I know I've seen Magnavox reappear, for example. And of course we also had those Circuit City branded electronics at JCPenney recently! There are others for sure, but I can't think of their names off the top of my head.
I know next to nothing about motor oil, so your assessment is rather enlightening. I'm glad to hear the oil is up to current standards (I hadn't even considered the possibility that it wasn't -- yikes), but that is quite odd about it being so thick when modern cars use thinner varieties. Perhaps that was a closeout purchase and that's why it's here, but hopefully it doesn't trick any of the people thinking of buying it!
It's also interesting to hear that about the pricing, as I had no clue on that aspect, either. As I wrote in the post, it was interesting to see those Clorox scent beads still present from the original Big Lots -- I'd imagine those were left over from this store specifically, although I do wonder in general just how much of the original chain's unsold merch was scooped up by Variety as a closeout of its own to resell in its reopened stores. Anyway, while still not the best price (at least in the brain of someone who remembers those being $1 each back in the good old days of Dollar Tree -- sigh), they were definitely cheaper than Big Lots 1.0, which had them priced exorbitantly high. It's hard to find scent beads for sale at all anymore, so I don't really have comparative pricing from Walmart, but I'd guess $1.25 to $1.50 or so would be about right from Dollar Tree's perspective.
Anyway, yes, I agree -- hopefully this new iteration of Big Lots can make some improvements and make things work. I don't think Ollie's has much to fear either, although I did find AFB's comparison of Big Lots 2.0 to the glory days of the original Big Lots to be quite interesting! And like Sing said, too, I bet the new Big Lots can find success with a new audience of customers -- I just wonder through what methods, and in what amount of time, it can attract that group.