Saturday, August 14, 2021

Vintage, Remodeled Burger King, Cleveland, MS

In the famous words of Staind, "it's been awhile"! Way too long, in fact. I apologize for not getting a post up last month. I had every intention to do so, as well as to keep up with my weekly flickr uploads, while moving to my new apartment. But ultimately, I wound up only being able to stick to the latter part of that deal. In truth, I can't promise that I'll even be able to uphold my preferred one-blog-post-per-month standard going forward. However, I will definitely try my best!

To my surprise, I actually found myself in good company amongst fellow retail bloggers when it comes to moving to a new home during the month of July 2021, haha. (Neither of those linked posts explicitly say the authors moved, but the first one sure seems to imply it, and I could've sworn the second one did say it at one point...) Sadly, I am no longer based out of DeSoto County or the Memphis metro area, but I am still within the Mid-South and the great state of Mississippi. Feel free to keep an eye out for some content from my new surroundings eventually; but also don't feel like you'll never see anything from my old digs ever again, as I've got plenty of photos and blog post ideas stored away in my backlog! And specifically here on the blog, as always, I will also try to showcase lots of fun content from areas around the region separate from where I've lived... and indeed, such a place is where we will find ourselves for today's post.


Burger King, you might recall, made headlines this January, when they announced a complete rebrand to their logo and corporate imagery -- except instead of a totally new, off-the-wall look, the chain instead decided to look back to its history and adopt a vintage-inspired homage to its old identity. To much of the country, this came as a (presumably welcome) surprise; however, to some of us in the retail sphere, we were excited to see the public fruition of this development that had been several months in the making. 

For example, I had received in the mail in July 2020 the above coupon insert, featuring a curious new logo and typeface for Burger King. This was a full six months prior to the official confirmation of the rebrand, but I wasn't the only one to receive the ad and wonder if it was indicative of a larger move taking shape behind-the-scenes. Some further digging revealed that BK's online marketing had switched over to the same font, colors, and photography style shown in the ad, all pointing to a future rebrand, although the chain had stopped short of using the assumedly-new logo itself just yet. Finally, more evidence that I found revealed that Burger King had registered the new logo earlier in 2020, suggesting it would be more than just temporary.

All of that is fine and dandy, but the best confirmation is always spotting some physical evidence of the supposed change(s) out in the wild. Luckily, that is exactly what my new friend The Retrologist managed to do in September 2020, as shown on his Instagram page here. Of the pictured restaurant in Danvers, Massachusetts, he writes, "This remodeled location appears to be a concept store that plays off the chain’s heritage. The biggest clue is the massive sign outside featuring the old logo. ... An employee, who was too young to remember the old logo, said it’s the only such store taking this approach in the country. I reached out to @burgerking’s media department with my questions, and haven’t heard back. But I think it would be awesome if this marked the comeback of the old logo."

If only The Retrologist had known how right he was! Having researched the numerous signs pointing to a full, retro rebrand mentioned prior, I emailed him to share my hope that Burger King would soon go old-school, and also informed him about another remodeling BK location in Depew, NY, that I had learned about from my friends on Discord. Unfortunately, I did not realize that that restaurant was still under construction, and so when The Retrologist visited it, he was not allowed to go inside the dining room. Still, though, he could see the same signage inside as at Danvers, and later he visited yet another store -- again in Massachusetts -- donning the "new-old" look. Below are several photos showcasing the retro design, shared with permission from The Retrologist's Instagram account.

"Have it your way" neon-style sign, bringing back both the vintage slogan and the 1969 logo in this application. Courtesy The Retrologist on Instagram

An overview of the remodeled dining room at the Danvers, MA, Burger King. The above and below images were also taken at this location. Courtesy The Retrologist on Instagram

Some vintage BK images make up a photo collage wall. Keep this one on your mind, we'll revisit it later in the post... Courtesy The Retrologist on Instagram

Close-up of the new-logo Burger King road signage in Depew, NY. Courtesy The Retrologist on Instagram

Interior of the Whitinsville, MA, location. Those Whopper light fixtures really pop in this store! Courtesy The Retrologist on Instagram

"Home of the Whopper" backlit signage. Note also the updated table notices, which feature a redrawn version of the BK King character. Courtesy The Retrologist on Instagram

Exterior of the heavily-remodeled Whitinsville, MA, Burger King. Check out the "Have it your way" sign through the windows, and the old-logo trash can beneath the new-logo façade. Courtesy The Retrologist on Instagram  

In exchanged emails, both of us expressed fascination at this new path for Burger King, and hope that it was indeed to be the future overall direction of the brand. Even more obvious proof popped up in the months to follow, ranging from in-store pandemic-related signage to, most blatantly, a completely new-build location in Aruba, indicating that the new logo would also be rolling out internationally. I also managed to uncover some remodel guidelines for what Burger King called its "20/20 Prime Décor;" these show the same "Have It Your Way" neon sign seen in the locations The Retrologist visited, but evidently were drawn up before the decision was made to pivot to a new logo and brand identity entirely, as the now-former 1999 "swoosh" logo is still very much present throughout the rest of those guidelines. 

In any case, as we all know, Burger King came out in January 2021 and made it all official, and even though it is currently only optional for franchisees to make the switch, I sure hope we will continue to see many retro-style remodels going forward, restoring the Burger King brand to an honorable facsimile of its former self. I'm excited to eventually get to experience one of these stores myself; and if you know of any in the Mid-South or near where you live, please let me know in the comments!

New-build Burger King, Aruba, Jamaica. Courtesy Twitter

Burger King road sign with new logo, Depew, NY. Courtesy Twitter

Elmira, NY, Burger King remodel. This one looks to keep most of the existing architecture intact, compared to the above and below images, but still adopts the new branding. Courtesy The Retrologist

Architect's rendering of a new-build Burger King in Lacey Township, NJ. Courtesy Asbury Park Press


Given the slow leak of its new identity throughout 2020, most notably the use of the style in official marketing materials, my impression is that Burger King was probably all set to roll out the new logo at some point in 2020, until the, uh, not-so-positive events of the year pushed them to delay the official rebranding. Whether that's true or not, the cool thing is that they are in good company with fellow fast food chain Pizza Hut, who beat BK to the punch by reviving their own classic logo and brand identity in June 2019. Pizza Hut's approach is very much rooted in that rose-tinted-glasses view of "the way things used to be," including restaurant remodels -- dubbed "Pizza Hut Classic" -- that take some of the remaining dine-in hut-roof buildings and remodel them into an extremely faithful recreation of days gone by. (The Retrologist has photos of that, too, on his Instagram page, in case you were wondering. Truly, he captures a lot of interesting vintage finds, so be sure to check out his full feed if you haven't already!)

In contrast, Burger King is taking much less of a "to-a-T" approach. For instance, whereas Pizza Hut's logo and Classic remodels are either exactly identical to the old things or as exact as is possible for present-day, Burger King's restaurant remodels are much more in the vein of "vintage-inspired" than "truly vintage;" and their logo, too, is not 100 percent identical to any from their past. As The Retrologist explained it to me, "This retro Burger King logo appears to be a blend of the 1969 and 1994 logos, with the lettering of the 1969 logo, and the 'hamburger buns' of the 1994" -- see the excerpt of their logo evolution that I've attached below, and also consider subscribing to read the full review of this rebrand (and many others!) from a very great site I follow, Brand New.

"One of these things is not like the others..." Courtesy Brand New

I considered publishing this post prior to the rebrand becoming official, but I also thought it would be fun to kind of do a "hey, I saw this coming!" post on the back end (like you're reading now), not to mention that I also didn't want to be too premature about it and have it turn out that the retro look wasn't going to be rolled out chainwide after all. Thankfully, that last worry turned out to be a nonstarter, but I still decided to hold off on writing the post until after the rebrand was confirmed. Now that we're eight months into it, the window of relevance may well have almost run out, but in my defense I've had a very busy year so far! There's also the small matter that the Burger King we'll be exploring in today's post isn't actually a retro remodel featuring the 2021 logo and identity I've been focusing on exclusively for the duration of this post so far... but, still, it's very much got its own retro flair to it, and is very much worth exploring. Let's take a look.


Courtesy flickr

In the days of yore, the iconic blue-roof Burger King restaurants didn't used to have drop ceilings inside their dining rooms covering up those rooves. Instead, the ceilings were completely open, and adorned with (perhaps structural; perhaps decorative) wooden trusses that matched the interior aesthetic the chain was going for at the time. Over the years, those trusses would be foregone and covered up at most Burger Kings; but a few locations managed to keep them intact long past their otherwise-assumed expiration date, including our location of focus today, the Burger King in Cleveland, MS. Pictured below are some images of the Cleveland store while it still had its trusses intact, and with its original blue-roof-era exterior design. Compare to the close-up truss photo shown above.

Courtesy Google Maps

Courtesy Google Maps

Courtesy Google Maps

Love this overview shot! All of these images of the Cleveland BK were taken in 2017. Courtesy Google Maps

This location had a gray roof instead of a blue roof; but still, otherwise it fit the usual mold from that era. Courtesy TripAdvisor

Unfortunately, the Cleveland Burger King had its exterior remodeled in 2018, and its interior followed shortly thereafter; however, unlike a lot of Burger King interior remodels, Cleveland lucked out and got to keep its existing open ceiling. In fact, the décor we will be seeing in this restaurant looks a lot like that Prime 20/20 package I linked y'all to earlier in the post, so there will be even more exciting things to see than just the ceiling aspect. That said, I suspect the ceiling will indeed be the most intriguing feature... mostly because of what happened to those old wooden trusses, as you'll soon see.

Courtesy Google Maps

We'll begin with the exterior. The photo above is from the internet; the photos below are my own. Nothing super notable... it's your standard "Home of the Whopper" fare of recent years. I don't visit Burger King very often, but I think I'm in the loop enough to say that this design is fairly common these days (although of course, please feel free to correct me if I'm wrong). 

Despite how cool the interior we're about to see is, I can't let this post go without saying that we had absolutely terrible service at this location. We were the only customers inside the dining room, and there were plenty of employees visible in the building. Not all of them were busy preparing meals; the drive-thru wasn't very busy either. Nonetheless, we waited at least five minutes -- that's not an exaggeration -- for a single employee to come to the counter to take our order. If I wasn't there to take these pictures, we would have left long before then. It seemed very clear that we were deliberately being ignored. Not a good way to run a business.

That unfortunate aside, well, aside, it's time to get our first taste of this very cool interior design! Walking in the main entrance on the side of the building (there's also a door up front, it should be noted), we are immediately greeted by a photo collage wall made up of various framed, vintage Burger King images. If that sounds familiar, that's because The Retrologist saw something similar at one of the newer BK remodels he visited: refer back to that earlier portion of this post; it looks like his picture captured several of the same images seen here in Cleveland, too, although that newer remodel has some of the images colorized! Very cool to see this feature carrying forward, and I wonder if it wasn't also part of the inspiration for the chain to go full-on retro, even.

Leaving the vestibule, here are some looks at the main order counter. Rather sleek-looking, but not so totally modern that it feels almost lifeless, like we see in some other modern fast food remodels (*cough*McDonald's*cough*). Still, the interior definitely has a darker vibe... kind of coffeehouse-feeling, maybe? That's about the best word I can come up with to describe it. That will also hopefully make more sense once you see the rest of the interior photos.

Without further ado, here are our first glimpses into the dining room proper. Notice that, while the clouds outside the store certainly don't help things, the dark atmosphere seems to come primarily from the ceiling: as I said, instead of a drop ceiling, this store kept its open ceiling. That also resulted in the absence of overly-bright, standard light fixtures, in favor of lots more recessed and mood lighting. The whole ambience feels really nice and rather upscale for a Burger King, in my opinion.

Another view of the dining room as a whole, followed by some views from where I was seated -- the tall-height table with a series of cool-looking lanterns above it, and the 1999 "swoosh" logo engraved into the table. We can see from these photos so far that, in the absence of a drop ceiling, the restaurant received a neat, open, geometric-pattern hanging wood fixture that spans the entire dining room... but what we haven't seen yet is what lies above that fixture. So let's face upward and take a closer look...

Yes indeed -- the old, original wooden trusses still remain in this store, simply buried away behind the new geometric faux ceiling! Very, very cool. As soon as I was able to determine that (not-so-obvious) fact from carefully examining user photos on Google Maps, I was eager to visit this restaurant and see this surviving, if altered, vintage trait for myself. This Burger King is on the route to see family, so I've passed by it many times, and even stopped in once before when I was much younger -- I believe the soda machine was out on that visit? (shows you they had issues with service even back then, lol) -- but had not done so anytime in the most recent decade, meaning this vintage gem was hiding -- as most of them seem to do -- right under my nose this whole time. Go figure...

Here's a closer look at what exactly happened to the trusses, as viewed through the gap in the geometric ceiling from where I was seated. (Yes, even though we had the whole dining room to ourselves, I very strategically chose where to sit for this purpose!) If you look closely, it appears that the overall roof was covered in some of that black/very dark gray sprayfoam insulation material, with the actual trusses either getting a similar treatment, or being painted to match. So yes, they're hidden, but they're not gone -- and that's absolutely what matters.

Some last views of the dining room, before we head back outside the restaurant. While the surviving trusses are most definitely what I came to see the place for, don't be mistaken: I absolutely think the rest of this interior décor is very much worth the visit as well; I was very impressed with the design. I really like all of it, to be honest -- from the floor tiles, to the tables and chairs, to the geometric ceiling and light fixtures (those lamps in the top image above are particularly neat), to the similarly-geometric and multi-textured (wood! brick! stone!) Burger King logo feature on the wall at the front of the building, shown above -- as well as, especially, how nicely it all goes together in creating an enjoyable, cohesive environment. After hearing my impressions of the place, I'm really curious to learn what y'all think about it; so please, feel free to leave a comment below!

One last exterior shot, a wide view from the road, to conclude our coverage of the Cleveland, MS, Burger King. If you have thoughts to share on Burger King's recent rebrand, feel free to leave those in the comments as well; or, as always, you can also email me (though I won't put the blog's email address in posts for a while -- in the past few days I've received over 60 spam emails, so clearly someone nefarious has gotten a hold of it!).

Next month, unless I get sidetracked and am unable to publish a post, our ongoing Fred's series is scheduled to continue, ideally featuring the store that I had already intended to show y'all in March until circumstances prevented me from writing a post then, too. (Fingers crossed that doesn't happen again, haha!) I also have some other cool stuff in the works for the rest of the year, so again, hopefully I'll see you guys once a month every month from here on out, like normal. Until that time, then, and as always... thanks for reading, and have fun exploring the retail world wherever you are!

Retail Retell


  1. Welcome back, it's great to see a new post on the blog! Not only did Mike move recently, but he also moved HHR's server recently as well. It was kind of a double move for Mike! As for Je, I don't think he moved, but I do know he's taken some serious retail road trips in the last few weeks. I've seen some sneak peeks at that and I think his blog viewers will be really pleased with the results of that! I don't think it was in July, but NW Retail moved recently as well. All this means there are surely a lot of mini retail museums that are being moved about across the country!

    You might have seen me mention this in a recent comment on PlazaACME's blog, but one of the Burger King's in my area was recently demolished and rebuilt from scratch using the new logo! Google Maps has some photos from inside the rebuilt location:

    I must admit, I quite like the interior of the new place! The Cleveland, MS location you posted is rather similar in many ways as you can see from the Google Maps photos. The first thing I thought when I saw the photos was that BK was going for a retro look with the trusses like you showed with the older BK photos in your post. It looks modern, but with a large touch of retroness! It's really devoid of a lot of the modern, faux-industrial look that has plagued many a supermarket in recent years (HEB, you sicken me...but Kroger and even Publix are victims of these heinous designs). Actually, given some Taco Bell redesigns I've seen lately, fast food locations seem to be taking interior customer experiences much more seriously than supermarkets:

    Oh, the Burger King right by that aforementioned Taco Bell is one of the most retro in Houston! I've been here (and the Taco Bell before the renovation) before.

    Back to the rebuilt Burger King with the current logo in my area for a second, that's actually the third BK to sit on that plot of land. The first burned down in the mid-1990s and the recently demolished store replaced that. The Sprouts in the shopping center is an old, long-closed Kroger Greenhouse store. You may remember that shopping center from my recent contribution to HHR about the closed Wal-Mart. That's the original Wal-Mart #597.

    Speaking of hamburgers, have you been keeping up with the new Whataburgers in your region? I was shocked to see that they're opening new locations in recycled sit-down restaurants like O'Charley's! Trust me, while recycled Whataburgers are hardly unheard of here in Texas, they usually recycle fast food places. Maybe Whataburger is going for a more upscale image in the south! I don't know, but I can't wait for you to give us a report on things!

    On the topic of Fred's, check out what I spotted on Google Maps just earlier today! Does this abandoned trailer behind a long-closed Randall's in the Houston area look familiar to you? Yep, it's from Fred's! I have no idea how it ended up here. It must have been a Fred's closeout! Link:

    1. Thanks, I'm glad to be back! Thanks for the clarification on je as well. It may well be that I am mistaking him for NW Retail. However, while I thought NW Retail had moved recently, when I searched that out on his blog I returned a result from May 2020. That said, I do know he's moved a lot in recent times, but I wasn't sure if that was his latest move or not so I just decided not to mention it in the post at all, haha. If you're reading this, NW Retail, feel free to clarify for us :P LOL at the retail museums comment, too!

      Oh wow, very cool! No, I must have missed that comment, so I appreciate you linking it again. The interior looks very nice at that location, although I also like the pre-remodel photos to be found at that link, naturally :P You're right that that interior looks very similar to what we see here in Cleveland; that must be confirmation that this particular interior décor package is still current, in addition to the new design(s) cooked up in tandem with the new logo. Makes sense -- the Cleveland décor was fairly retro-inspired anyway.

      As for the larger trend of interiors these days... yeah, I agree, sadly a lot of them leave much to be desired. But, wow, that Taco Bell! I love it! I've never seen anything like that before. Granted, I don't keep up with fast food interiors too regularly as not a lot is published about them, but that's just amazing. Thanks for sharing.

      Yep, I do remember that Wal-Mart post you did! And as for Whataburger, the article you read may have been mistaken -- while they are taking over several parcels that are home to former sit-down restaurants, it is my understanding that they will be demolishing those restaurants for their own new-build locations. So we definitely shouldn't be seeing any recycled Whataburgers in that sense! One in Southaven is demolishing our old TGI Friday's... another is a complete new-build on a new parcel of land... in Cordova they should be demolishing that O'Charley's you mention... and across from Wolfchase they'll be demolishing the old Macaroni Grill. There's one more, on Summer Ave I think, but I'm not sure if something was already on that plot of land or not. I'm excited to see Whataburger come to the Memphis area, but now I've moved to a place that already has Whataburger, haha! Unfortunately, I've been three times in the past year, and have been far from impressed on two of those occasions... hopefully the ones that open in the Memphis area will be better than what I've experienced down here.

      I do have pictures of the TGI Friday's and O'Charley's before the news came out that Whataburger would be taking their places, so I'll get around to posting those to flickr eventually. I'd also like to get pictures of the Macaroni Grill building, but I have no idea when I'll be back in Memphis next to do that; demolition may have already begun by that time, or at the very least the lot may have been closed off, so I don't know if that's something I'll be able to accomplish. Finally, cool find with that Fred's trailer!

    2. I looked up when NW Retail announced his move and it was on April 5, 2021. I suppose that at this point, early April is both a long time ago and not all that long ago, lol. Given your own move and everything else going on, it's certainly understandable how that might feel like that was a long time ago. Hopefully NW Retail feels the same way, lol.

      That Taco Bell most certainly had a tremendous transformation. It's kind of sad that the stuck in 1994 interior that location had is finally gone, but they did a really nice job with the renovation. Speaking of that old 1990s Taco Bell decor, that reminds me of my visit to the Little Rock, AR Taco Bell during the summer of 1996 (25 years ago!). That Taco Bell had that decor I'm quite sure and it also had one of the most amazing things I've seen in a fast food restaurant, talking trash cans! When you opened the trash can door, it would say "Thank you!". I've never seen (or heard) that anywhere else I don't think. Honestly, that might be the thing I remember most from that visit to Little Rock, lol. Hopefully none of your readers from there will be offended by that, those talking trash cans were really neat for that time...or any time!

      It was on that same trip to Hot Springs and Little Rock in 1996 that I also visited this still very retro (though now oddly current, lol) Pizza Hut in Eureka Springs, AR. You'll love this:

      At that time, the Pizza Hut really did not stand out to me. At least I don't remember that being the case, but here 25 years later, that place is quite remarkable!

      Out of all the fast food burger places around here, I'd rate Burger King and Whataburger as being the top two places, IMO. I do have a preference for Burger King over Whataburger though. Around here, Burger Kings usually have good customer service. I reckon the experience you had at the Cleveland, MS BK is quite similar to many experiences I had at Wendy's in the 2010s. Anyway, some Texans might be offended with your less than thrilled opinions about Whataburger, but given what I have to say about HEB, you can clearly tell I'm not a cheerleader for all things Texas, lol. I do think Whataburger is pretty good though, I certainly have a higher opinion of them than HEB, so perhaps the existing MS Whataburgers are not quite up to the standards that we're used to. It's hard to say.

      As for the recycled Whataburgers, huh, that's interesting. From what I've seen, Whataburger has been recycling a few old sit-down restaurants in the south. I could only see one example when I looked now, but I know I've seen at least one other. But, anyway, here is a Whataburger in Montgomery, AL that is in an old Ruby Tuesday!



      I'm not sure why Whataburger is recycling some restaurants and tearing others down. Strange!

      This isn't something I knew about until HHR guest poster and frequent commentator (and fellow Houstonian) billytheskink pointed it out to me, but East Texas Whataburgers have some history of making highly themed dining rooms. Check out this Kilgore location! Link:

    3. Ah, thanks for checking on that. I'm not sure why that didn't come up when I was searching for it. Yeah, April was eons ago for me, lol! Wrapped up my professional exam and graduated with my master's degree...

      Ha, can't say I've heard of a talking trash can before, either! Interesting. Although I guess I have heard of the McDonaldland trash can character. Apparently those sang (!!) --

      Oh wow, that Eureka Springs Pizza Hut is awesome! I've been to Eureka Springs before, and if I ever go back, I'll have to be sure and stop there. Hopefully, that's also an indication that the Pizza Hut Classic concept is rolling out to this part of the country, and there will be one even closer to me soon. What you see in those images is entirely new production of retro-looking stuff, exactly as I described it in the post. Isn't it wild how Pizza Hut's concept can fool you into thinking it's the same exact stuff from the days gone by, whereas Burger King's is more of an homage?

      Ha, sorry to offend most Texans with that XD All of those experiences took place at the same Whataburger location, so maybe I just need to try a different one. I should also note that some of it is service related, but some is also food related.

      That Ruby Tuesday Whataburger is interesting for sure! My guess is it's probably the franchisee's decision, although since Whataburger has new owners now, they probably play a role as well (and certainly must have final approval I would think, regardless). With Memphis having been clamoring for Whataburger for so long, they probably want to make a fresh impression with brand-new buildings rather than retrofitting old stuff. That said, when Hardee's returned to Horn Lake after a long absence, they took over the existing former Bob Evans building, so anything is possible.

      That themed Whataburger is awesome!

    4. According to that Montgomery Advertiser article, the Montgomery, AL Whataburger is actually corporate-owned. That makes the decision to use a recycled location all the more interesting, but they certainly did a good job converting it. Perhaps they expect this location to be a busy one and so they wanted a larger dining room than what their usual designs offer, I don't know. The article mentions that Montgomery had two franchised Whataburgers before, but I suppose they failed. I'm not sure.

      I don't know if the Memphis Whataburger is franchised or corporate-owned. I wouldn't be surprised if Whataburger tries to make their expansion area stores corporate-owned to perhaps avoid some problems they had in the past with franchise stores. Perhaps that might be behind the issues you've had with Whataburger in Mississippi?

      I know it's hard to say without experiencing Whataburger anywhere else. My experiences with Whataburgers here in Houston at several different locations, at least as far as service goes, is that they are usually on top of things about as much as anyone else.

      As far as the food goes, they are your typical fried burger so they really aren't anything special in that regard. Whataburger does put more veggie toppings than most fast food places, which is good, but their veggies are usually not as fresh or as good tasting as Burger King's. Whataburger's fries are kind of like McDonald's albeit with a different salt, but Whataburgers fries go stale quicker than McDonald's.

      On the topic of Hardee's, maybe we've talked about this before, but Carl's Jr. recently died in Houston. They weren't here for very long, but at least they tried!

      You're right about that Eureka Springs Pizza Hut Classic, that was redesigned to look retro like that. I'm not sure why I thought otherwise, but I wouldn't be surprised if that Pizza Hut looked retro like that in 1996 when I went there!

      A singing McDonaldland trash can would really be something. There are a couple of people I know who would be interested in acquiring such a thing. I'll have to tell them to keep an eye out for it!

    5. Hmm, interesting indeed. I should've read the article closer, lol. As for the Memphis stores possibly being all corporate-owned and the Mississippi store issues stemming from franchise operations, your guess is as good as mine, but the theories are definitely plausible.

      Yeah, there are lots of different takes on fast food, haha. Personally I don't always have to have so many toppings, I could easily take McDonald's plain cheeseburger any day. If I do get a dressed up burger from a fast food restaurant it's most likely to be from Wendy's or, especially, Freddy's (although I kinda put Freddy's in a different category). I don't eat fast food too often.

      Yep, I remember seeing HHR's post about that. They tried indeed, haha! As for the Eureka Springs Pizza Hut, yeah, I wouldn't be surprised if it looked virtually identical back then, lol. And let me know if your friends have any progress tracking that down, haha!

  2. I like how the remodel of the Cleveland Burger King turned out. The interior has a modern design but still has some color and flare to it, along with attention to detail, which is nice. I like Burger King's entire modern rebrand as well, as it combines a nice balance of modern design with the vintage feel. It's not like Burger King wants to relive the past, but is embracing their past as they move forward. I swear I saw one of the new logo, vintage throwback locations somewhere in my travels over the last few weeks, but I don't remember where! Oh well, maybe I'll find another one eventually, and can check it out for myself. The Whopper light fixture over the dining room is probably my favorite part of the new design though - it's a really cool custom design!

    That stinks your overall experience at the Cleveland Burger King wasn't the best though. If there's any consolation to your visit, at least the conditions were right to take pictures without being bothered by anyone!

    1. Yep, exactly -- I agree with all of the points you mention. That's cool that you've seen one of the new logo Burger King locations in your travels already! If not that one, hopefully you'll find another sometime soon so that you can have it your way and tell us all about it. Totally with you on that Whopper light fixture!

      Ha, yeah, can't argue with that!

  3. I like the way they remodeled this one -- it's modern, but still has character.

  4. I really am glad to see the classic BK logo back, even though I'm not fond of BK in general. As (bad) luck would have it, Burger King in my hometown of West Point just opened a new store there a couple of years ago, so that means just like the city's McDonalds and Walmart, it will be forever (if ever) before the local store has the updated logo. Both McDs and WM opened new locations right before the companies unveiled new store designs. (Yes, Walmart there STILL has the pre-2008 logo and signage, albeit in an usual green color).

    Great post. (I'm a big fan of Brand New and the Retrologist.)

    1. You know, I haven't really had great experiences with Burger King myself (the one in this post included!), and while I don't often get fast food in the first place, I certainly have no problem going months or years between visits to Burger King. But yeah, from a branding standpoint alone, this move makes me excited for them.

      Funny you mention that -- I had no idea about the Walmart in West Point, but earlier this summer on the way south to a vacation destination we passed straight through there and it was actually my dad, not me, who saw that and commented, just offhand, that it's weird to see a green Walmart. You should've seen how fast my head turned to try and see it XD They were really nice to pull over and spend way too much time inside with me so I could document that awesome store!! That was super exciting for me (what a sad life I must lead XD ). The McDonald's looked worthy of documenting as well, but we already wasted too much time at the Walmart, no time to go there also. Maybe if I'm ever back in town -- which, who knows, I might have to travel that far to find the chips I like, I can't seem to find them anywhere around here in the Jackson area or back in DeSoto County!! (Miss Vickie's jalapeno, if you have any leads or tips for me :P )

      Thanks, and awesome -- both are great pages indeed!


Have any info to share, or simply want to join the discussion? Please feel free to leave a comment! Comments are welcome on any and all posts so long as you adopt a username and do not post any malicious links. Comments are subject to moderation before being approved, so please be patient if your comment does not appear automatically. Please remain civil in your comments. If we decide your comment is inappropriate, we reserve the right to delete it.

Disclaimer: The Mid-South Retail Blog exists solely for educational and historical purposes. This blog claims no ownership of, or relation to, any organization, retail or otherwise, whose property may be featured in pictures or in links within posts. We are not affiliated with, or endorsed by, any entity featured on the blog. However, we do claim ownership of our content, unless it is credited otherwise. If you find any inaccuracies in our posts, please let us know in the comments or via email so that we can make any necessary changes. Information on the blog may be frequently updated without notice.