Accompanying these two departments are bread and rolls (below) as well as other areas which either didn't necessarily always receive neon signage (i.e. donuts) or were located in various places in the neon layout (i.e. cafés).
It appears that in some cases, the bakery area got custom names... not sure how which stores got what neon was determined. In any case, meals to go would be in the general vicinity.
All of that was just (generally, anyway) on the side wall... can you believe it?! Moving to the back of the store, you have more of your usual grocery staples, such as lunchmeat (stylized here as "Luncheon Meat") and milk and/or "The Kroger Dairy."
Along with prepackaged meat, of course, comes real meat! "Choice Cuts" cut the corner below...
Of course, sometimes meat was just "Meat." And if seafood was lucky enough to get its own neon, it typically was marked "Fresh Catch."
Now, down the opposite side of the store with frozen foods! Well, not exactly: frozen foods actually never got a neon sign (at least to my knowledge), as it, while not in the center, did run down some aisles and not along an edge of a store. That other outer wall tended to be reserved for such departments as floral, pharmacy, and ice cream (!).
From there, you're on the front end of the store, which, besides the checkouts, doesn't house much of interest. (Aside, of course, from a potential location for the café, as pictured above - you can also see how the general aisles are marked by a pronounced ceiling, er, thing that, for all intents and purposes, is bigger on the inside ;) ) So take a look down instead, and notice the cool floor tiles that put the finishing touches on the stunning Kroger neon décor package!
Speaking of "cases" (horrible transition, right?), here's a look at some other wannabe neon departments whose products are shelved in refrigerated cases: deli, meat and seafood, and dairy. Below are other examples of this décor, as found in the bread and rolls and pharmacy areas.
Even the restrooms sign in both types of stores got the wannabe neon treatment!